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10 Brands With Awesome Social Media Campaigns
Perhaps you are investing time in social media but just not seeing the rewards, or perhaps social media is something you think other businesses are doing online and not you. This list could help to show you that it's not only large companies running social campaigns, but brands with good ideas and vision.
Whether your business is in car hire, food place or running an internet store. The following is a list of 10 brands using social media very well.
Cranium
Cranium is a family game where the players have to mould, draw, mime and act to win the game. Hasbro have had success with other games and video games, but Cranium has used social media to enhance their experience
Liking their Facebook page allows users access to a whole range of facts about the types of answers in the game, you might find facts about things from Route 66 to Mary Shelley. The brand have found a simple way of working and it seams to work very well for them.
Quaker Oats
The Quaker Oats Brand has been established for a long time, and has been the one thing that family's chat over at breakfast for the last few decades. The brand has however taken it upon themselves to market to new audiences
Videos on Youtube tagged with ‘Go Humans, Go!’. It shows school kids being wound up with a giant key, like a wind up toy. This is meant to demonstrate that Quaker oats keep your kids active at school. They put out a string of viral videos in order to reach the younger demographic.
The most successful part of their campaign was the twitter section, they rebranded with character CapnCrunch @realcapncrunch which got up to 3000 followers. They are attempting to reach a family audience by giving these characters a voice and they felt that it would be easier to get feedback. They are also looking at making an iphone and Andriod app.
Ford
As one of the UK's largest car companies, Ford has started to make a superb attempt at getting a web presence.
Their website now features a large collection of online articles, most of which were suggested by users of the site.
Users simply recommend a headline, with images and one of Fords content writers gets to work on it.
This allows plenty of customer interaction with the site whilst the writers don’t waste any time mulling over potential article ideas. Plus, all the reviews of their own cars or upgrades feature customer reviews before manufacturer reviews – literally putting the user first. This makes the site more peer to peer friendly which in turn helps towards building trust and community.
You can now also contribute articles yourself, with topics being outlines, like personalisation and safety. User generated content is then hosted on a separate page called ‘Your-Stories’, which features share buttons for Facebook and Twitter but most importantly you can embed galleries from Flickr and videos from your own YouTube channel, making networking really simple.
Schweppes
Though Schweppes may have merely followed the basics for social media such as having a constant Twitter feed update and “like buttons everywhere, they have also came up with an ingenious marketing strategy which is original, simple and popular.
The Facebook community is now estimated to have over 250 million people, most of whom have the same simple page layout, Schweppes wanted to change that with their hack app, that allows user to redesign their Facebook pages. Upside for Schweppes is that they put your logo all over their page. This is one of the most simply strategies.
Canadian Tourist Board
With plenty of new and exotic places to visit and tighter budgets than ever, countries and their respective tourist boards are finding it harder to get the holiday goers they desperately need. So the Canadian board thought of a cheap way of advertising to their target audience. Letting the public do it for them.
On Facebook you can upload pictures, videos and share knowledge of the area, plus they have funded many regions of Canada to have their own iPhone applications, listing events and special dates to make sure visitors are familiar with what’s going on.
But the best and most innovative idea they have had is to create the ever-changing Canadian Twitter Mural in New York which acts as a constant feed of responses from the public about their trip to Canada. Though it is mainly a PR stunt, it shows that they are listening and obviously care about feedback from the Public. Plus, with over 100 videos on their YouTube channel, their online presence is growing swiftly.
Cree
Cree is an online store for environmentally friendly LED lighting, mainly in America. Recently, they have come up with the great idea of giving users the chance to upload pictures of bad lighting examples within their own workplace. This has been really popular with viewers voting for their favourite and worst images.
Another superb social media plan by them was to add a load of articles onto their website. In the same way as BlendTec’s used their ‘Will it Blend’ Channel, Cree allowed users to add their own content, rough and ready as it was, and it worked.
These articles are normally Cree proving just how good their lighting is, in unusual and clever situations. This is covered in share and like buttons, bringing all their content back to basic social networking sites.
One more great idea Cree has had is if you purchase from the site then you can embed a Cree badge onto your own site which states, “Take the pledge. I joined the LED lighting revolution.” This is a great way to build a recognisable brand which users want to be part of and the company in question also builds their green credentials.
T-Mobile
T-Mobile have a good reputation for coming up with adverts which capture the hearts and minds of many, such as the ‘Hey Jude’ advert some years ago. Many of their adverts include a whole host of people suddenly realising that they are part of a once in a lifetime moment, getting out their smartphones and sharing it with friends and family.
The latest is their ‘Real Life Angry Birds’ advert which is basically exactly what you could imagine.
Taking the worlds most popular app and using it to your visual advantage is obviously a good thing but they have done loads of other stuff as well. For example, on Facebook they are running the ‘Dress Debate’ where users can vote or redesign a pink dress to be used in their next online campaign, the details which have been kept a bit hush-hush.
Giantnerd
OK with a name like Giantnerd, you would think instantly of geekie gismos, BUT Giantnerd is actually an outdoor hiking and trekking store.
Though the name is slightly wrong, their use of Social Media is utterly correct. They have set up their own Network on their website called the NerdHerd. This has a simple one click join where users can discuss their products with other Nerds. For doing this, you get a 5% discount too which rewards the customer’s interaction.
They concentrate on customer feedback and have a massive section for it on the site, they change the products if the users ask for it, thats user commitment. They also added ‘like’ buttons under all products to get to know what the best products they have are.
One of the best tools Giantnerd has to offered though is the ‘Wikinerdia’ – a basic Wiki for all things Giantnerd. This looks at history, products and simply anything you need to know about the company. This may not necessarily make Giantnerd any more revenue but it ensures that their customers are fully aware of who they are buying from, making them feel wanted and liked.
Old Spice
The amazine adverts titled ‘The Man your Man could smell like’ came out in early 2010. The man in the adverts was the perfect boyfriend, goodlooking, clever, fit and wearing a shower gel your grandad likes. Although with 35,000,000 views on YouTube it was clear that this was something different. It became a hit overnight and a social media success story.
In 2011, Old Spice Guy was confronted by Fabio, the long haired Italian with the power to control wind. He challenged Old Old Spice Guy to an Internet duel which would see them accepting challenges from viewers on Twitter and later acting them out on YouTube. These videos went crazy and over the course of around 2 weeks, Old Spice uploaded over 50 videos as responses to these challenges and received a staggering 235,000,000 YouTube video hits in total. Old Spice are a perfect example of keeping things fresh and innovative in order to keep your audiences involved
As well as this, they have 1.5 million people on their Facebook group which regularly posts captions by their very own Old Spice Guy.
Johnson Baby
The baby product that everyone knows Johnson’s wanted the target the bond between mother and baby. Their new Facebook campaign drew on this, asking mums to upload images of them with their baby, showing the bond between them.
The images are then voted for by ‘Liking’ them with the main prize being that the winning image is placed on the company website for all to see. The mother and baby market is obviously huge so to tap into the community with something so simply as this is brilliant. What’s more is that it is not a difficult competition to manage and they don’t have to fork out lots of money on a grand prize at the end!
On their Twitter feed they also have a number of baby hints, best products to use with certain illnesses and just general caring tips. These are often written by Johnson’s themselves but there is the chance for followers to send in their own suggestions. Also, the site has loads of brilliant articles about all things “baby” including feeding tips, how to treat a rash and plenty more. Again, these articles can be sent in by mothers who are a part of the site. This is perfect, as it gives mothers a common place to interact and share stories with peers.
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